In case you don’t know the secret SEO weapon yet, it is called private blog networks. They are a collective of blogs owned and managed by one or more people with the goal to increase the ranks of websites on search engines through off-page SEO activities.
The reason why this network is called “private” is that third-party bot blockers make these blog networks private so that linking back from PBNs can’t be tracked by search engine bots and analytics tools like Ahrefs. Any crawlers that are not blocked can read the backlinks from a private blog network.
But there is much more to utilizing a PBN than just simply setting a range of different blogs up. And you will discover what it takes in this article.
How to build a successful PBN?
To build a successful and authentic PBN each website that’s part of it should be unique. This requires you to set it up as brands with different pages, privacy settings and SEO-friendly content that is relevant to the site’s overall niche or topic.
Say your blog’s domain name is Green Living Blog then you would not publish any articles about the best plastic products here for example. So, you will have to have a strategy when building your blogs as they will have to be beneficial to the whole network to help them rank on search engines and attract organic traffic.
Success Elements of Blogs of a PBN
To start with, each blog should consist of at least ten well-written 600 plus word articles with tailored and royalty-free images and media to keep the readers engaged, which will reflect in your website’s bounce rate that is monitored by search engine bots.
Some good examples for such blogs follow below and we share different niche blogs to highlight how they can benefit each other.
Example PBN 1: UK Tech Blog
This top Tech Blog was built with WordPress and a focus on everything related to tech and business. Technology is an ever-expanding field and will certainly be part of many topics and niches. This helps with backlinking and offers many opportunities for referencing your other blogs.
As you can see it has a recognizable custom logo and theme and different pages and categories relevant to tech but also useful for other blogs that are part of the network.
You will discover when going through some articles how links to other subdomain blogs are added were relevant and matching, using keywords that will help each blog or article to rank higher in SERPs.
Example PBN 2: News of the Hour Blog
Any PBN should have at least one trendy news blog as they offer the best variety of topics and can also help with publishing news about the other websites or blogs. You can strategically publish blog posts that will contain links back to the sites you want to rank. These could also be client sites if you are in the business of SEO. See this example article to get an idea and see how you can create various categories that suit the niches you need to cover:
All these blogs should be built on matured domains that look like brands with their own social media channels, custom logos, and a character.
Example PBN 3: London Business News Blog
This business blog for Londoners was built on an expired domain, which you can purchase via domain auction websites. They are domains that are not owned by anyone and if they already have a good backlink profile and fulfill other criteria like a catchy domain name for example, then you should use them as they will help you grow your PBN faster compared to new domains.
Business blogs of any type are useful for any PBN as many business-related backlinks are often required to boost business websites. Covering different categories for various types of businesses is advisable as you can see here:
This blog also focuses on a specific local area and can provide many backlinking opportunities for local businesses.
For more tips and insights join the PBN Demystified Facebook group to build authentic PBNs for SEO.
Finding and using powerful Domains for a good PBN
Finding powerful new or expired domains is a key element to a strong PBN. You will have to research strong keywords for the domain names or the statistics and background of expired domains before you purchase them.
You can check any domain with the help of analytics tools like Ahrefs or SEMrush to see the backlinks profile and the sites that link to it. Here is an example for another PBN called entrepreneurstoolkit.org:
You see it already has links from hugely authoritative sites:
It is also important to check if the domain name is still indexed on search engines and what you can find out about the domain history by using expired domain finder tools.
Once you are happy with your findings, you need to register your domain name with a web host. For the best PBN hosting SeekaHost can be considered as it also offers a unique PBN hosting control panel that enables the owner to manage all sites in one interface and track their performance too.
This way anyone can build hundreds of PBNs, hosting them using unique IPs for the blogs.
Growing your PBNs
Once your websites or blogs are live and set up, it is time to grow them and make them visible on search engines and the web. This entails guest posting on different related websites to introduce your blogs and you should also connect with influencers in the niches they cover to get mentions on social media or their blogs. You can also use platforms like Quora to share insights with a wider audience, linking back to your site. And setting up various author profiles on platforms like Medium can help create more leads to your sites.
Obviously, your blog should also have social media pages and groups to increase traffic from these sources. Digital marketing skills will be very beneficial for building and monetizing PBNs.
Hopefully, you are now equipped with all the basics to get started with your PBN.
Author bio:
Manuela Willbold – Online Media and PR strategist at ClickDo Ltd. and SeekaHost Ltd.
I am the editor-in-chief of various blogs and handle press releases and content writing. I have taken a summer course at the London School of Journalism, a one-day course at the City of London University in writing for the web, and am myself a course instructor at the SeekaHost University where I teach SEO content writing.
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