One of the significant steps towards making your brand successful is telling your story to the people who listen. It would be best to have definite buyers and make them know and trust your brand to generate leads. The most traditional and the way that works like magic for lead generation is creating an e-book.
Through e-book, you can give a detailed preview of what your brand stands for, what you sell, what services you provide, and what your clients think about your brand. So, an e-book about your brand helps create the sales funnel. It means that e-book helps to create absolute awareness which leads to generating interest among potential buyers. Then, interest is what makes people make a decision and become buyers.
The idea itself sounds easy, but one should keep in mind that e-books are lengthy and make it difficult for people to read. Thus, it is essential to put thought and creativity into the e-books so that the person who opened them does not close them midway. To help create an e-book for lead generation, and to help, you understand how to manage leads that will help you get buyers, we have composed a comprehensive guideline for you of lead generation and lead management:
1. Devising The Title For Your E-book
The title of your e-book is the center of it. Before you devise a title, ask yourself what exactly does your brand is? Instead of defining it in sentences, try writing unambiguous words. Your title must be concise because the shorter it is, the more reachable it will be. Also, make sure it is interesting enough to make the readers open the book. Yet the most important thing is that it is SEO-friendly. That is, it has the proper keywords which will enable your e-book to be available to potential buyers on a click. Also, you can keep your options open while starting your e-book. However, the title best devises at the end of the writing process.
2. Researching And Writing Quality Content
Before you start writing, research well. Look if your competitors have published e-books or blog posts. Look what the business world has to say about your products. Then, creatively use the information to enhance the understanding of your brand further. If you support the information to spark the debate and answer questions that favor your brand in your e-book, it builds people’s trust in you. As far as writing is concerned, the first thing is to make sure that your voice is clear. Once finished, turn your Google doc into an e-book directly. Also, do not be monotonous in tone; instead, tell a story to convince people and believe in you.
3. Targeting The Right Audience
Of course, your brand is for particular people. So, do not try to impress everybody with your e-book. Try to get the attention of only those who are your potential customers. Are you catering to women’s jewelry? Or artists? Or technicians? Attract only those people. Think from the reader’s perspective to come up with the content which will give you potential buyers, long-term clients, and lasting connections. Know that you have to be at the top of the game to be the most successful, and each step counts—your e-book counts.
4. Presentation
The great thing about lead generating e-books is that 25% of the success depends on the presentation of it. As far as the design is relevant to the brand and aesthetically pleasing to the eye, you will land some potential buyers. Make sure through the highlights that the reader’s eye catches everything necessary. Also, use the graphics and designs which do not make it difficult to read the content—furthermore, research about the color technique that builds the right emotion and incorporates it into your design. An essential item is to make sure that the design is always supporting the content instead of being an independent element.
5. The Landing Page
One of the biggest hurdles to making sure your e-book reaches the audience is that people have to download it. Most people avoid that. The key to making people get to your e-book is the landing page. You must make sure that it is visible right away on your website. Also, incorporate images and a quick video to give enough information to entice people to download the e-book. The purpose of the landing page is only to arouse curiosity. The rest is in the hands of your e-book.
6. Promotion
Now that you have published your e-book, it is time to promote it. Without smart promotion, your e-book will not benefit you no matter how good. For that, you have to maximize your options. Make sure you have got social media handles for your brand way before publishing your e-book. Promote your book the most there. Make sure you dedicate a newsletter to your e-book and then attach it regularly with your newsletter. You can also opt for paid marketing on Google. Promote it through genre-specific blogs. Reach YouTube for advertising. Make sure it pops up on your official website. Also, reach out through physical brand promotions or videos because the traditional way might sound old but gets you the most potential buyers.
Final Word
To conclude this comprehensive guide, I am adding a few essential tips to keep in mind while creating an e-book for lead generation. Do not look at competitive brands’ e-books to help you write your own. Make sure that you have a distinct and definite voice and style. Another tip is that you take this venture as a creative one focusing on the aesthetic perspective of writing. The last thing is that you avoid plagiarism; double-check for it because it can entirely flop your e-book. If you keep in mind everything discusses in this blog, then there is no way your e-book is not landing you big buyers. What are you waiting for right now?
Hit your best people with this blog and start creating your e-book right away. Good Luck.